Thank you for your interest in WAKE UP Co., Ltd.

It was in July 2000 that Hidetake Enomoto established CTI Japan with the aim of introducing Co-Active Coaching® a communication method for better living in Japan.

With its 16 years of history, WAKE UP pursues its mission of bringing about an evolution of awareness to unlock the inherent potential of people and systems for a brighter today and a brighter future, working together to achieve this goal.

In the world of business, each individual works seriously, however this seriousness may result in separation or conflict among people and organizations. Once separation or conflict happens, work efficiency can deteriorate and it can have a negative impact on the happiness of managers and employees, preventing people and organizations from fully showing their potential and capability.

To solve these issues, we place trust in the inherent potential of individuals and organizations and facilitate a series of interviews and dialogs where people can feel safe to talk honestly and openly. We design an effective approach to help organizations and individuals to achieve the essential transformation that they wish, and guide them through the process.

Results are required in our business operation, but we need to be patient in this process. We know that respectful dialog can contribute to mutual understanding and acceptance, which brings people and organizations the energy to fully show their inherent potential.

We’re looking forward excitedly to the opportunity of working together with business managers who aim to evolve their business to the next level by breaking through their current limitations.

August 2016
Representative Director & President,
WAKE UP Co., Ltd.

Company profile

Company name WAKE UP Co., Ltd.
Location Osaki CN Building 6F, 5-10-10 Osaki, Shinagawa-ku, Tokyo 141-0032, Japan
Telephone +81-3-5436-1061 (All lines)
+81-3-5436-1062 (CTI Japan)
+81-3-5436-1068 (Collaboration Projects Division)
+81-3-5436-1061 (E&I Center)
Mail info@wakeup-group.com
Established December 2008
Capital 10 million yen (as of August, 2016)
Representative Takeshi Shimamura (Representative Director & President)
Businesses operated CTI Japan

Letter of recommendation

Takashi Maeno
Dean and Professor of the Graduate School of System Design and Management, Keio University

How people and organizations work best from the viewpoint of Happiness Studies

I want all people to achieve happiness.I do research in Happiness Studies because I think that all people should achieve happiness.A multivariate analysis study that we carried out indicated that there are four conditions for happy people.These are: the “let’s do it” factor (self-realization and growth), the “thanks” factor (connection and gratitude), the “it’ll be ok” factor (positivity and optimism), and the “this is who I am” factor (personal autonomy and self-expression).In other words, people who have dreams and goals that they are excited about and that they are working toward with other people in a positive spirit according to their own values.Seen from an alternative perspective, happy people are people who can accept themselves and also accept other people.People who can take both their good points and their bad points together in a spirit of acceptance, belief, respect, and love.People who can also take together both the good points and the bad points of those around them in a spirit of acceptance, belief, respect, and love. To put it in one simple phrase, “people who love themselves and love the world.”

The mission of WAKE UP, which has helped me in many different ways, is to bring about an evolution of awareness to unlock the inherent potential of people and systems for a brighter today and a brighter tomorrow.」That just so happens to be the same as my recommended conditions for happiness.

Evolution of awareness means precisely “self-realization and growth.” WAKE UP makes people and organizations aware of this through a range of different forms of support. Its message, which declares this powerfully, itself expresses love for the world.

So that people around the world can overcome sadness and hatred and accept themselves and others.So that people around the world can overcome suspicion and deceit and learn to trust each other.So that we can create a world where all people can embrace the spirit of sincere respect and unselfish love for others.Try to imagine it.A world where all 7 billion people enjoy their own vivid evolution of awareness, find 7 billion different sets of dreams and goals, and support, help, and love each other.WAKE UP! And start acting.Let’s open our eyes.We are the ones who will build this world.Let’s join hands and build a brighter today and a brighter tomorrow where everyone can lead fulfilled lives.


Takeshi Shimamura

Takeshi Shimamura

Representative Director & President, Director of E&I (Explore & Inspire) Center


Home region: Hyogo Prefecture
Graduated from University of Tsukuba College of Social Sciences.Shimamura moved from Sumitomo Bank to the Japan Research Institute, where he served as head of the Research Planning Department before being appointed Representative Director of CTI Japan in April 2004.
He established WAKE UP Co., Ltd., in December 2008, CRR Japan in January 2009, and TLC Japan in February 2011, and was appointed Representative Director of each company.
In October 2014, these four companies were integrated.The business reorganization set up a new company able to benefit synergistically from each of the four brands. Shimamura became Representative Director of the new company, WAKE UP Co., Ltd, and continues to hold the position to date.
Through business management as President and activity as an executive coach and systems coach, he continues to work for the mission of WAKE UP Co., Ltd., to ‘bring about an evolution of awareness to unlock the inherent potential of people and systems for a brighter today and a brighter tomorrow.’
*1 CPCC : CTI-Certified Professional Co-Active Coach
*2 ORSCC : CRR Global Organization and Relationship System Certified Coach
*3 TLCCP : TLC-Certified Practitioner
*4 PCC : International Coach Federation (ICF)- Professional Certified Coach